BELMONT ABBEY'S "GOT MONKS?" CAMPAIGN INVADES LAS VEGAS

North Carolina College Sponsors Jace Meier's Late Model Car During Annual Fall Classic at the Bullring

Las Vegas, NV (November 14, 2007) - Las Vegans thought they had seen it all, but as hundreds of onlookers at the Bullring at Las Vegas Motor Speedway donned hats with the slogan, "got monks?" this past weekend, perhaps many turned their heads in disbelief, getting swept up in a little North Carolina swag from the monks at Belmont Abbey College.

The occasion was the debut of the "got monks?" race car being driven by Las Vegas' own Jace "the Ace" Meier. Meier is a college freshman at the school and the first to be enrolled in their Honors Institute, in addition to working towards a degree in Motorsports Management. Meier flew in a few days earlier for media interviews with the local print and broadcast media who have followed his career, in addition to speaking at a conference of business leaders from around the country.

We've had a tremendous response to our 'got monks?' campaign across the country," said Ken Davison, vice president of college relations for Belmont Abbey College. "Our time in Las Vegas sharing our school history and touting our Motorsports Management program was well worth the trip. Jace is a great representative of our school and we are very proud to have sponsored one of the country's "up and coming" drivers."

For those unfamiliar with the account of Belmont Abbey College and their "got monks?" campaign, the story was recently featured on the front page of The Wall Street Journal.

This monastery and school started by Benedictine monks 131-years ago just west of Charlotte, North Carolina, has always provided support for local industries and businesses, but under the leadership of their new president, Dr. William Thierfelder, they stepped boldly in a new direction. School leaders and the 20 monks on campus listened to school trustee and racing legend H.A. "Humpy" Wheeler, president and general manager of nearby Lowe's Motor Speedway, as he pitched the idea of creating a four-year undergraduate business management program with a hands-on motorsports management concentration. They liked the idea, and it was off to the races. Led by a Board of Directors that reads like a "Who's Who" of the motorsports industry, the program they designed is the first of its kind in the country, and the first students enrolled have already begun internships with business leaders interested in these graduates.

"It's been an honor representing the school and the campaign," noted Jace Meier. "Unfortunately a flat right-front tire near the half-way point of the race, took us out of contention for the win."

"It was amazing to see the amount of people wearing their "got monks?" hats at the Fall Classic Saturday night," noted Tommy Love, director of the Abbey Family Fund and major gifts officer. "The support we received from everyone at the track and in Las Vegas was wonderful and we could not have felt more welcome. The relationship between Jace Meier, our "got monks?" campaign, and the Motorsports Management Program at Belmont Abbey College is a blessing."

Meier is an 18 year old Las Vegas native, currently racing for Tim Huddleston's High Point Racing team. He recently graduated from Spring Valley High School with a 4.414 GPA and was president of his senior class, among other recognitions. Courted by schools all over the country, Meier chose Belmont Abbey College because of its long tradition of turning out business leaders, in addition to being able to concentrate on Motorsports Management. He was awarded one of the competitive Honors Fellowship Awards from the school as part of his acceptance into their Honors Institute. He is the first student to be enrolled in the Honors Institute and the Motorsports Program, and he is the only full season race car driver to be admitted, as well.

For more information on Jace Meier, Jace Meier Racing and potential sponsorship, please visit www.jacemeier.com or contact Lenora Kaplan at (702) 256-5511. For further information on Belmont Abbey College and their Motorsports Management Program, please call Tracy Rishel, director, at (704) 461-5088.

About Belmont Abbey College (BAC)

Named one of the top 50 "All-American Colleges" by the Intercollegiate Studies Institute (ISI), Belmont Abbey College finds its center in Jesus Christ and believes in the development of the whole person - mind, body, and spirit. Founded in 1876, the College celebrates its Catholic Benedictine heritage and welcomes anyone from any background or tradition committed to its vision of excellence and virtue. Home to more than 1,300 students from 29 states and 24 countries, the campus is located on the 650-acre picturesque monastic property of Belmont Abbey. Located just 10 miles west of Charlotte, N.C., it is listed on the National Register of Historic Places. For more information, please visit our Web site at www.belmontabbeycollege.edu.

About BAC's Motorsports Management Program

The BAC Motorsports Management Program is a four-year degree, designed with a specific focus on the business and management side of the racing industry. It is the first of its kind in the country. Students receive a bachelor's degree in Business Management with a concentration in Motorsports Management. Along with business courses in accounting, economics, marketing and communications, students take specific courses in sports marketing, racing management, team management and motorsports fundamentals, plus they complete a total of three hands-on internships, one in each main area of the motorsports industry: track operations, race teams and support operations. The program currently has 50 students.